Warcraft Signs Away Chinese Post-Production Rights for Record-Breaking $24 Million

Warcraft has just sold its post-theatrical rights to Chinese online video network PPTV for nearly US $24 M – close to double the peak-price of any previous such single-movie deal in China. Hard copy sales of movies remain less-than-impressive in the Middle Kingdom, but streaming sites have continued to flourish. Many Chinese streaming sites have been moving away from advertisements and toward subscription payment models, and the Warcraft deal is an indicator that this shift may be working.

This is a summary of an original Wall Street Journal article.